The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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cosmetics / toiletries / personal care
Award
Agency
Client
Title
Category
Annual ID
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Social Channel / Single Platform
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client: Beiersdorf Category: Online Films & Video / Long Form - Single
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Online Films & Video / Long Form - Single
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Multi-Country or Global / Consumer / Brand
The Pledge for Paternity Leave
Agency: Edelman / New York + Unilever / Englewood Cliffs, NJ
Client: Unilever/Dove Men+Care Category: Community Building
Rosette Face Wash Pasta
Agency: Hakuhodo Inc. / Tokyo
Client: ROSETTE Co.,Ltd. Category: Branding / Identity System
S/PARK
Agency: SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client: SHISEIDO Category: Branding / Identity System
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Engagement / Community Building
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Video / Online-only Video - Single
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Online Films & Video / Long Form - Single
Get Ready
Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Direction / Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
My Crayon Project
Agency: R/GA / Tokyo
Client: Shiseido Category: Craft / Data-Driven Personalization
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Post / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Short Form Video / Single
I am Trash
Agency: Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris
Client: Etat Libre d'Orange Category: Physical Product
Project Body Hair
Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client: Billie Category: Online Video / Online-only Video - Single
Shaquem Griffin: Your Best Never Comes Easy
Agency: GREY / New York
Client: Gillette (P&G) Category: Online Video / Online-only Video - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Online Films & Video / Long Form - Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Online Films & Video / Long Form - Single
Reskinning Queen Street West
Agency: Zulu Alpha Kilo / Toronto
Client: Consonant Skincare Category: Promotional / Posters - Extended Series
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Online Films & Video / Pre-Roll - Single
#GirlsDoPoop
Agency: goodstory / Brooklyn + Poo~Pourri / Dallas
Client: Poo~Pourri Category: Short Form Video / Campaign / Series / Episodic
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Brand Voice
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Episodic
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Integrated Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Dove - Look How Far We've Come
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft - Use of Music / Original Music - Single or Campaign
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Series
Award:
2020 Social Media Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_037M
Award:
2020 Film Merit Award
Agency:
FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_089M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_099M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE20_032M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + Unilever / Englewood Cliffs, NJ
Client:
Unilever/Dove Men+Care
Title:
The Pledge for Paternity Leave
Category:
Community Building
Annual ID:
OS_PR20_046M
Award:
2020 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
ROSETTE Co.,Ltd.
Title:
Rosette Face Wash Pasta
Category:
Branding / Identity System
Annual ID:
OS_DE20_082M
Award:
2020 Design Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo + Kontrapunkt Japan / Tokyo + nanou inc. / Tokyo
Client:
SHISEIDO
Title:
S/PARK
Category:
Branding / Identity System
Annual ID:
OS_DE20_084M
Award:
2020 Branded Entertainment Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_107M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Old Spice Swagger
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI20_075M
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Annual ID:
OS_DE19066G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19030G
Award:
2019 Social Media Gold Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19017G
Award:
2019 Interactive & Online Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19013S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S
Award:
2019 Design Silver Pencil
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Annual ID:
OS_DE19044S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Annual ID:
OS_FI19039S
Award:
2019 Public Relations Silver Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Annual ID:
OS_PR19015S
Award:
2019 Film Silver Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19024S
Award:
2019 Moving Image Craft Bronze Pencil
Agency:
MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Direction / Single
Annual ID:
OS_MI19007B
Award:
2019 Film Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19010B
Award:
2019 Direct Marketing Bronze Pencil
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI19036B
Award:
2019 Social Media Bronze Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Annual ID:
OS_SM19008B
Award:
2019 Branded Entertainment Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Short Form Video / Single
Annual ID:
OS_BE19050M
Award:
2019 Intellectual Property Merit Award
Agency:
Ogilvy / Paris + Etat Libre D'orange / Paris + H&O / Paris
Client:
Etat Libre d'Orange
Title:
I am Trash
Category:
Physical Product
Annual ID:
OS_IP19011M
Award:
2019 Interactive & Online Merit Award
Agency:
Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York
Client:
Billie
Title:
Project Body Hair
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19051M
Award:
2019 Interactive & Online Merit Award
Agency:
GREY / New York
Client:
Gillette (P&G)
Title:
Shaquem Griffin: Your Best Never Comes Easy
Category:
Online Video / Online-only Video - Single
Annual ID:
OS_IN19055M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19057M
Award:
2019 Moving Image Craft Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19126M
Award:
2019 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Craft - Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI19131M
Award:
2019 Film Merit Award
Agency:
Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19076M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19080M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19093M
Award:
2019 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Consonant Skincare
Title:
Reskinning Queen Street West
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19136M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Editing / Single
Annual ID:
OS_MI19080M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Film Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI19100M
Award:
2019 Branded Entertainment Merit Award
Agency:
goodstory / Brooklyn + Poo~Pourri / Dallas
Client:
Poo~Pourri
Title:
#GirlsDoPoop
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19060M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Physical Items
Annual ID:
OS_DI19048M
Award:
2018 Cross-Platform Silver Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP18012S
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18049B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Annual ID:
OS_CP18008B
Award:
2018 Public Relations Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Annual ID:
OS_PR18021B
Award:
2018 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18062B
Award:
2018 Design Bronze Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18064B
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18020M
Award:
2018 Public Relations Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Annual ID:
OS_PR18066M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18078M
Award:
2018 Moving Image Craft Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Dove - Look How Far We've Come
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180141M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18131M